Five Reasons Why B2B PR Works
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3 Techniques For Winning In The Media
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza 技 in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect.
The same waza can be applied to public relations.
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Why Public Relations Is King During A Crisis
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable.
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Public Relations in the Digital Age: What You Need to Know
The Internet has transformed PR. Social media has expanded the channels used to engage with new audiences and build reputations. Related changes include the reduction of print media — magazines and newspapers — and the widespread availability of Internet content that anyone can publish and access, including:
